WHY INFOGRAPHICS ?

  • By jim
  • 17 Oct, 2015

We All Love Visual Information.

Infographics convey factual information in a  visually easy and  understandable way. Our clients expect that we study the data they provide to us about their audience and create a visual solution to communicate that information in an engaging fashion

Design It Right

By jim 22 Feb, 2017
Bellingham WA is a growing city. When working with local clients local clients on their web site Design and SEO Development are at the top of our list. As web designers we are expected to get results on search local listings from the day of go-live. 
By jim 02 Jan, 2017
Polaris Leadership Solutions   Bellingham WA
is a global consulting firm. We were asked to create dynamic graphic design and website branding which visually communicated the tagline “Navigating Leadership Potential”  The client wanted a photo-graphic approach. We used a creative web design strategy that used both image and message to fashion a series of site headers within the web site.

"We did some custom morphing with the chosen photography to create dynamic iconography and journey" .

The digital / graphic branding process requires focus. The client chose a variety quotes relevant to his consulting practice.
We then took our time in the research and find in the blending of photos and quotations to highlight the purpose of each menu page.
By jim 17 Oct, 2015
Infographics convey factual information in a  visually easy and  understandable way. Our clients expect that we study the data they provide to us about their audience and create a visual solution to communicate that information in an engaging fashion
By jim 19 Aug, 2015

I was recently designing a poster for a 50’s Jazz Group and I realized sometimes I spend way too long scrolling through typefaces in Font Book. I ended up choosing about 16 fonts that I thought would suit the era and then picking a couple that work together nicely for my poster. But then I thought, ‘what about all these other fonts on my  maybe  list’? I didn’t want to just forget about them and have to look for them again next time I have a project like this. So I decided to document these typefaces for future reference in the form of a poster.   http://www.fontspace.com/category/retro,1950s

By jim 19 Aug, 2015

A good logo is distinctive, appropriate, practical, graphic, simple in form, and should convey one message . An effective logo usually has a concept, or meaning behind the logo, that allows it to communicate the intended message. It should be printable at any size and be effective without color.

With these things in mind, it would be safe to say that a great logo usually comes down two things: a great concept and great execution.

When creating a logo, follow a logo design process that ensures the final design suits the client’s needs (not their wants). Here’s a list of what’s essential to the logo design process:

• Design brief: Start with a questionnaire or interview with the client to get the design brief.
• Research: Conduct research focusing on the industry, its history, and its competitors.
• Reference: Look at logo designs that have been successful and current styles/trends that may be related to the design brief; however, don’t follow trends just for the sake of it. Longevity in logo design is key.
• Sketching and conceptualizing: Develop the logo design concept(s) around the above-referenced brief and research.
• Reflection: Take breaks throughout the design process to allow your ideas to mature. This also helps to renew your enthusiasm and get feedback.
• Positioning : Position yourself as a contractor or build a long-lasting relationship with the client; for example, the client tells you what to do or you guide the client to the best solution. The latter is usually best.
• Presentation: Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context to help the client visualize the identity.
• Celebration: Drink beer, eat chocolate, sleep, then start on your next project.



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