I was recently designing a poster for a 50’s Jazz Group and I realized sometimes I spend way too long scrolling through typefaces in Font Book. I ended up choosing about 16 fonts that I thought would suit the era and then picking a couple that work together nicely for my poster. But then I thought, ‘what about all these other fonts on my maybe list’? I didn’t want to just forget about them and have to look for them again next time I have a project like this. So I decided to document these typefaces for future reference in the form of a poster. http://www.fontspace.com/category/retro,1950s
A good logo is distinctive, appropriate, practical, graphic, simple in form, and should convey one message . An effective logo usually has a concept, or meaning behind the logo, that allows it to communicate the intended message. It should be printable at any size and be effective without color.
With these things in mind, it would be safe to say that a great logo usually comes down two things: a great concept and great execution.
When creating a logo, follow a logo design process that ensures the final design suits the client’s needs (not their wants). Here’s a list of what’s essential to the logo design process:
• Design brief:
Start with a questionnaire or interview with the client to get the design brief.
• Research: Conduct research focusing on the industry, its history, and its competitors.
• Reference: Look at logo designs that have been successful and current styles/trends that may be related to the design brief; however, don’t follow trends just for the sake of it. Longevity in logo design is key.
• Sketching and conceptualizing: Develop the logo design concept(s) around the above-referenced brief and research.
• Reflection: Take breaks throughout the design process to allow your ideas to mature. This also helps to renew your enthusiasm and get feedback.
• Positioning : Position yourself as a contractor or build a long-lasting relationship with the client; for example, the client tells you what to do or you guide the client to the best solution. The latter is usually best.
• Presentation: Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context to help the client visualize the identity.
• Celebration: Drink beer, eat chocolate, sleep, then start on your next project.