SEO Basics payoff.

  • By jim
  • 22 Feb, 2017

CYEX Design can can get those top local SEO listings for your business.

Bellingham WA is a growing city. When working with local clients local clients on their web site Design and SEO Development are at the top of our list. As web designers we are expected to get results on search local listings from the day of go-live. 
Tanner Manufacturing,  Bellingham WA and Polaris Leader ship Consulting  , Bellingham WA  had Cyex re-design and re-develop their web sites into responsive , multi-screen development. As part of each projects we had to set up the basic SEO within the back end. Both clients experienced top ten  Google ranking on there business services and products within the first few months

SEO Tips

For newcomers in the SEO world, the following list is imperative to start off in the right direction. Anyone in the SEO world knows that content is king, but the following SEO tactics are good to follow if you want to stay on the white hat track of SEO.

  1. Keyword Stuffing – Keywords are very important when it comes to SEO as it is what we use as foundation to each SEO campaign for clients. Keyword stuffing is one of the first things you learn not to do when entering SEO. One version of stuffing consists of throwing a bunch of keywords on your website and hiding them within the background of your webpage. Another version that is commonly overlooked is keyword stuffing within your content. Most people do not realize that they are even doing it but rather think they are filling their pages with good content. An example of this kind of keyword stuffing is: “Our car wash is the best car wash in the area of Boston, MA. We strive to be the only car wash you ever come to to get your car washed.”
  2. Anchor Text – Anchor text is the texts in content that are hyperlinked to go to another page on your website or somewhere else. Having these on your website is good, but you want to make sure you diversify these types of text. If you have all words that say “contact” lead a user to the contact page it could have a negative impact on your website in terms of SEO. Try to use long tailed links such as “call us today”, or use different words that lead to a page.
  3. Optimizing Images – Yes, images can be optimized. There are several ways to do this and it includes, having a good alt text to tell search engines what the images are. Other ways to do this is to reduce file size of the image as slow load times for websites is usually because an image is too large. Adding a caption also helps as captions are read 300 times more than body text.
  4. Back Links – Having back links to your website is a great way to boost your ranking with Google, however, you need to go about it the proper way to see the positive results you seek. Buying links from a link farm or having a million back links to random websites will not do this for you. You want to make sure that your website is linked with well known and trusted websites. Nothing that looks like spam or not trusted by Google. Having 10 back links from very well known, trusted, and high authoritative websites is better than 100 crappy links. Another thing to be mindful of, is to space out when you add back links to your website. If you do a few at a time then that will be better than doing 50 all at once.
  5. Engagement – Social media is great for all businesses to have, but make sure you do not lean to heavily on how many followers you have, as that does not really help. What helps is engagement and interaction with your audience. If you have a good reputation and have good engagement with your audience, they will be more inclined to share your posts which helps spread your brand. This will also drive traffic and increase quality back links, which will help your SEO rankings.

Design It Right

By jim 22 Feb, 2017
Bellingham WA is a growing city. When working with local clients local clients on their web site Design and SEO Development are at the top of our list. As web designers we are expected to get results on search local listings from the day of go-live. 
By jim 02 Jan, 2017
Polaris Leadership Solutions   Bellingham WA
is a global consulting firm. We were asked to create dynamic graphic design and website branding which visually communicated the tagline “Navigating Leadership Potential”  The client wanted a photo-graphic approach. We used a creative web design strategy that used both image and message to fashion a series of site headers within the web site.

"We did some custom morphing with the chosen photography to create dynamic iconography and journey" .

The digital / graphic branding process requires focus. The client chose a variety quotes relevant to his consulting practice.
We then took our time in the research and find in the blending of photos and quotations to highlight the purpose of each menu page.
By jim 17 Oct, 2015
Infographics convey factual information in a  visually easy and  understandable way. Our clients expect that we study the data they provide to us about their audience and create a visual solution to communicate that information in an engaging fashion
By jim 19 Aug, 2015

I was recently designing a poster for a 50’s Jazz Group and I realized sometimes I spend way too long scrolling through typefaces in Font Book. I ended up choosing about 16 fonts that I thought would suit the era and then picking a couple that work together nicely for my poster. But then I thought, ‘what about all these other fonts on my  maybe  list’? I didn’t want to just forget about them and have to look for them again next time I have a project like this. So I decided to document these typefaces for future reference in the form of a poster.   http://www.fontspace.com/category/retro,1950s

By jim 19 Aug, 2015

A good logo is distinctive, appropriate, practical, graphic, simple in form, and should convey one message . An effective logo usually has a concept, or meaning behind the logo, that allows it to communicate the intended message. It should be printable at any size and be effective without color.

With these things in mind, it would be safe to say that a great logo usually comes down two things: a great concept and great execution.

When creating a logo, follow a logo design process that ensures the final design suits the client’s needs (not their wants). Here’s a list of what’s essential to the logo design process:

• Design brief: Start with a questionnaire or interview with the client to get the design brief.
• Research: Conduct research focusing on the industry, its history, and its competitors.
• Reference: Look at logo designs that have been successful and current styles/trends that may be related to the design brief; however, don’t follow trends just for the sake of it. Longevity in logo design is key.
• Sketching and conceptualizing: Develop the logo design concept(s) around the above-referenced brief and research.
• Reflection: Take breaks throughout the design process to allow your ideas to mature. This also helps to renew your enthusiasm and get feedback.
• Positioning : Position yourself as a contractor or build a long-lasting relationship with the client; for example, the client tells you what to do or you guide the client to the best solution. The latter is usually best.
• Presentation: Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context to help the client visualize the identity.
• Celebration: Drink beer, eat chocolate, sleep, then start on your next project.



Share by: