"You cant judge a book by its cover."
But Hey! Most folks do!
That First impression counts a lot . As an example that beer in your fridge, that T shirt you wear or the pack of gum in your bag. Maybe it was a the package color that caught your eye. Maybe the name or the size.. The first time you bought that product what you saw helped make the sale ! This is what package branding is about. When you need to grab someones attention, that first judgement can mean product success or failure. We help new brands stand out in the marketplace and make a successful product more visible .
So goes the art of product packaging.