The entry page
had to invite the user to sign up. We decided on photo branding to be the center of navigation, information and sign up box. We provided multiple client mocks to be chosen from.
The user guide was the primary sales tool for the site. We took great care to visually communicate the many user friendly features and dynamics within the navigation.
Designing the logic to the sites deeply layered navigation in a user friendly format tested our skills. We started with a world map having the user first select the continent of travel.