The folks at the Wild River Brewing Co. hired us to create a full product branding for their popular ESB. Wild River is a cask brewery and this was the first ale to go public as a shelve product.
We researched many exciting stories and legends during the rugged time of the Klondike Gold Rush. We found that Amazingly, over 100 years later, the spirit of Alaskans is still displayed in the love for adventure, prospecting and mining for gold. The methods may have changed, but the frontier and adventurous spirit is still as vibrant today as it was during those Gold Rush days of 1898.
We created the branding of
Prospector ESB to reflect
the Gold Rush spirit of 1898